The Coast Resort is the latest luxury resort in Koh Phangan. It has broken the trend previously set of only building luxury resorts on Thong Nai Pan Noi. This resort is in Haad Rin town near the smaller (and less beautiful) of the Haad Rin beaches – Haad Rin Nai. Prices start at just under 3,000 Thai Baht for the basic superior room in the low season. Quite surprisingly, The Coast has managed to capture the top spot in the Trip Advisor list of hotels in Koh Phangan.
In 2013 the number one position belonged to Buri Rasa in Thong Nai Pan Noi – which at the time had rooms for under 3,000 Thai Baht a night. The same rooms now are nearly 5,000 Thai Baht a night. In 2012 the best hotel according to Trip Advisor reviews was Rasananda on Thong Nai Pan Noi.
So how come both Rasananda and Buri Rasa have more reviews than The Coast but are ranked lower? The Trip Advisor algorithm is fairly basic I would suggest, and favours new places. That is it.
With regards pricing, it is clear that just as Buri Rasa doubled its prices in its second year of business, The Coast will no doubt do the same thing.
The Coast is a bigger resort than Buri Rasa. It has a bigger pool and a gym. It attempts to be modern and stylish with a splash of red and plenty of steel and glass. In comparison Buri Rasa has much better appointed rooms and attempts an architectural theme that is carried through with its Mediterranean style Village Square complex of bars, cafes and shops.
The main difference between these two luxury hotels lies in their prospective guests: Buri Rasa is beachfront and is designed for those prepared to spend over $150 a night to stay on one of the best beaches in Thailand, namely Thong Nai Pan Noi. The Coast is near a polluted beach and is designed for those who can afford to spend $100 a night and stay near Thailand’s largest open air rave – the Full Moon Party. It is a safe bet that such customers exist as Great Western Phanganburi in Haad Rin has been doing brisk trade for several years.
The question is how will The Coast fare when it is knocked off its Trip Advisor perch by the next luxury resort to be built on Koh Phangan?